The end goal is of course to drive sales but in a way that is inoffensive non-intrusive and understated yet encourages buying decisions rather than bombarding the consumer with flashy advertisements.

While digital marketing focuses on driving sales, digital branding is about promoting the value of the business in the minds of the consumer.

Branding is all about creating an image in the mind of the consumer while marketing endeavors to influence buying decisions.

A strong digital branding strategy gives you a strong online presence.

As consumers surf social media and search engines they should recognize your brand instantly.

Content is indeed king

It's the lifeblood of any digital branding strategy. When executed strategically, these digital branding elements have the potential to transform a modest investment into significant profits.

Content Calender

We make a customized content calendar, which is a written schedule of when and where you plan to publish upcoming content.

How we Create a Content Strategy?

A content strategy ensures us that we aren’t aimlessly creating content for content’s sake. Designing and implementing a plan allows us to produce more impactful work that meets our short- and long-term goals. It’s impossible to create a successful content strategy without pinpointing our audience first.

Once we determine what types of content we can produce and how often we can create and publish them. Then we can include this in our content calendar.

Content Categories

INSPIRE

AMUSE

EDUCATE

UPDATE

KEEP ON TREND

GIVE PRESPECTIVE

IMPORTANT

Why is

branding so

?

A mobile-first creative strategy

Publish and Distribute the content

We do this by publishing and promoting them in various formats across multiple channels, if required in multiple languages. The channels include Owned channels, Earned channels and Paid channels.

Owned Channels

Owned channels are those we own and fully control. We can publish or distribute content here whenever we like. We don’t have to pay or ask permission.

Paid Channels

Owned channels are those we own and fully control. We can publish or distribute content here whenever we like. We don’t have to pay or ask permission.

Earned Channels

Earned channels are those owned by others where we have to earn coverage.

For some channels, like Reddit, this is as straightforward as submitting useful content and hoping a moderator approves it.

The “gatekeeper” can be a bit more… stringent.

Mobile-first creatives should be visually appealing and easy to consume, with a vertical or square aspect ratio that is more suitable for mobile viewing. The video length should be short and to the point, with a clear call to action, and the audio should be clear and easy to hear. The video should be optimized for mobile devices, with a lower bit rate and smaller file size to reduce load times and improve playback quality.

In today's fast-paced digital world, where mobile devices have become an integral part of our daily lives, it's crucial to create mobile-first content that can capture and retain the viewer's attention. A mobile-first creative strategy focuses on creating content that is optimized for viewing on mobile devices, with a clear and simple design, attention-grabbing visuals, and clear messaging.

To summarize, a mobile-first approach to content creation is crucial in today's digital landscape. By optimizing content for mobile viewing, businesses can reach and engage their target audience, driving better results. Crafting a compelling story and understanding your target audience are key to success in mobile-first content creation.

About us

We, at TBC Universe offer end to end solutions right from identifying your brand needs, ideating to address those needs, create fulfilling concepts to propelling your brand to greater heights. Our entire gamut of operations include graphic design, strategising branding activities, Social Media engagements and video production.

We carry a rich work experience cutting across the media platforms, helping products and services. We follow a personalised approach towards each and every activity in building a brand, be it an individual or a professional, a celebrity or a start-up company.

The ever-evolving digital age and the internet prowess has completely changed the branding landscape be it a start-up company or a well-established enterprise. Finding innovative ways to connect with the prospects and customers and retaining their loyalty has become a real big challenge for one and all.